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5 Examples of Conversation Intelligence in Action

How Conversation Intelligence Tools Can Improve Your Sales Process

As conversation intelligence (CI) becomes more and more commonplace in our lives, businesses are starting to find new and innovative ways to use it to their advantage. One area where CI is making a big impact is in the sales process.

Conversation Intelligence tools are helping sales teams become more efficient and effective by giving insight into the sales process that would normally take a lot of thinking or research – saving valuable time.

In this blog post, we will take a look at some examples of conversation intelligence in action and see how it can improve your sales process!

What is Conversation Intelligence and What are Its Benefits?

Conversation intelligence refers to the use of artificial intelligence (AI) to help humans analyze and improve their conversations with customers, clients, and anyone who you need to understand on a professional (or personal) level.

The benefits of CI are numerous, but some of the most notable include:

  • Gaining insight into a person through emails or sales calls that you would not have picked up yourself
  • Analyzing your sales process and giving you recommendations on how to improve it
  • Giving you real-time feedback on your conversations so that you can learn and improve as you go
  • Help you measure who is “in the lead” or has more authority in the email or phone communication.

5 examples of Conversation Intelligence in Action

Now that we’ve seen what conversation intelligence is and some of its benefits, let’s take a look at some examples of how it can be used in the sales process.

Example 1: You’re trying to figure out the intent of the customer you’re talking to.

Conversation intelligence can help you analyze the customer’s communication and give you insight into what they’re really trying to achieve. This can be helpful in understanding what objections they may have, or what their true needs are. Are they ready to buy or are they looking for information?

Example 2: You’re on a sales call and you’re not sure what to say next.

Conversation intelligence can give you real-time feedback on the conversation so that you know when you’re veering off-topic or when it’s time to move on to the next step in the sales process.

Example 3: You’re not sure if you’re authoritative enough or too soft in your approach.

Conversation intelligence like Substrata.me can help you measure who is “in the lead” or has more authority in the email conversation. This can be helpful in understanding how to adjust your approach accordingly.

Example 4: You want to know how to replicate success across teams.

With the help of Conversation intelligence tools like Chorus, you can find out if you’re asking the right questions to your customers and understand what your top performers do differently so you may replicate their success across the company.

Example 5: Analyse key improvements points for your sales team based on data

Conversation intelligence can analyze every point of messaging or communication with a customer and suggest ways a salesperson can improve in the conversations moving forward. These suggestions are based on data and not just guesswork.

How to Choose the Right Conversation Intelligence Tool for Your Business

Now that you’ve seen some examples of how CI can be used in the sales process, you may be wondering how to choose the right tool for your business. There are a few factors to consider when choosing a CI tool, such as:

  1. The size of your company: If you’re a small business, you may not need a tool that’s as robust as what a large enterprise would need.
  2. Your budget: There are many different options on the market, so it’s important to consider what you can afford.
  3. Your specific needs: Not all CI tools are created equal. Some are better suited for certain tasks than others.

For more information, you can check out our article on our top recommended conversation intelligence tools here.

The Future of Conversation Intelligence

We’re just beginning to scratch the surface of what CI I is capable of. As technology continues to evolve, we can expect even more amazing things from it.

Some of the ways CI will continue to shape the sales process include:

  1. Helping sales teams close more deals by understanding their customers better
  2. Giving salespeople the ability to have more meaningful conversations with their customers
  3. Helping sales teams identify and qualify more leads
  4. Making it easier for sales teams to follow up with their customers